While Search Engine optimization (SEO) is very important to your web site, especially if you want to expand your web site's exposure, you need to make sure that it is done properly. Your web site cannot afford to fall victim to the bad practices of SEO. Also, if you pay for a Search Engine company to do your SEO work for you, then your wallet cannot afford this either.
Building and setting up your website is an accomplishment for anyone, even more so for a Newbie. All the things you had to learn, the never ending study curve; the general feeling there's going to be a "gotcha" just waiting for you. Looking back you see the mountain of work you've done; feels good, doesn't it?
You have gone through the steps of setting up your business, getting all your licenses and insurance in place and you have designed your site or hired someone to design it for you? Now, how do you get people to your site or to choose your site over one of the millions of others out there?
These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines. There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.
You are probably thinking chiefly of your human visitors when you set up your website’s navigation, as well you should. But certain kinds of navigation structures will trip up spiders, making it less likely for those visitors to find your site in the first place. As an added bonus, many of the things you do to your site that will make it easier for a spider to find content, will often make it easier for visitors to navigate your site.
By definition, SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today’s most important search engines. Such visibility needs to be delivered to the users on a carefully selected and pre-identified list of highly relevant keywords and key phrases to be really effective.
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