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Search Engine Optimization

What SEO Involves

SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on two major factors:

  • Unique Content with pertinent keywords in the body
  • Link Popularity [the number of quality incoming links your Website has]

Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.

SEO on the other hand is the technique employed by web site owners to make their web site more search engine friendly. When a site is optimized for the search engines properly it will receive traffic from the major search engines like Google, Yahoo, MSN and others at no additional cost per visitor. That's right! The major search engines will send traffic to your site for free! What's the catch? Your site needs to look good to the search engine spiders and needs to be on the first page of the major search engines when users type in keywords that relate to your web site's business.

SEO Is About Creating "Understandable" Websites

The search engines need to "understand" your web site; therefore they need information and information means content. The robots will scan the texts on your website and try to relate it to the keywords they consider relevant to your website. The real question is how does a search engine decide which websites to place at the top of its SERPs?

For example, Google values links. Do not think that Google values any links! It is true the higher the number of incoming links to your website the higher the possibilities to rank high in the Google SERP. But you should definitely focus on link relevancy and quality rather than on number. When you exchange links, try to get links that are related to the content of your website. Too many unrelated links and Google might think you are trying to manipulate its algorithm in order to climb higher in its SERPs. So if you have a site about real estate, a back link from an online gambling website will do you no good. Another important aspect is the quality and the "age" of the links coming to your website. The oldest link, is the better. On the other hand, link strategies without proper content optimization do not mean a lot.

Introduction to the SEO Marketing Optimization

The necessity to be in front of our competitors has taken to generate strategies and techniques that give guarantee that the process of trade and facilitates for the changes that require not to be relegated and to maintain the use of the web site. Knowing this necessity, many webmasters around the world taking advantage of its knowledge about the form as they operate the motors search like Google, Yahoo and others, they formulated techniques that optimize the competitiveness of the web sites.

These techniques are focus to obtain that any web site one is within the first results of a related search with the keyword that better adjusts to the reason commercial of the web site, generating strategies of constant change that they facilitate connection to the variations, because it is not possible to be ignored, fact that exists thousands and thousands of web sites that are competing by the same word and whose webmasters also can use techniques of the search engine optimization.

For all this, the tendency of webmasters is to evolve in knowledge to obtain that their sites to position stay competitive and effective, reason why a site badly positioned it is always going to be responsibility of webmaster and anybody more.

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